How Much Makeup Is Sold A Year

During recessions, there'southward a miracle known as the 'lipstick effect'. It refers to people occasionally ownership smaller treats like lipstick instead of splurging on bigger and more expensive items. This theory is based on the idea that consumers would ever find the means to purchase luxury goods regardless of the economic situation.

Only due to face masks, even lipstick sales took a plunge. Luckily, our need for beauty and health products remains strong. So, when in 2021, the restrictions relaxed a bit, customers started investing in their new and improved self-care routines.

Read our beauty industry statistics to find out the newest trends and developments in the sector.

Facts About the Beauty Industry (Editor's Choice)

The Uk beauty manufacture is valued at £12.xiv billion in 2022.
The 2022 global beauty manufacture market size is £395.seven billion.
Ecommerce volition account for 25.4% of the global beauty and personal care market sales in 2022.
The global fragrance industry will be worth $47.9 billion in 2022.
The global pilus intendance market will be worth $97.38 billion in 2022.
The global skincare market size is estimated at £107.46 billion in 2022.
The UK organic cosmetics marketplace size is expected to grow to £339 one thousand thousand by 2025.
Globally, waterless cosmetics sales are expected to grow at a thirteen.3% rate between 2021 and 2031.

Beauty Industry Statistics for the UK

1. The Britain dazzler industry is valued at £12.14 billion in 2022.

(CTPA, Statista)

The cosmetics industry in the UK is the third-largest in Western Europe. Statistics show that the Uk, along with Federal republic of germany and France, is amidst the biggest cosmetics markets.

2. Cosmetics industry statistics reveal the United kingdom of great britain and northern ireland skincare market size will exist worth £3.064 billion in 2022.

(Statista, Premium Beauty News)

Beauty manufacture statistics for the Britain bear witness that the marketplace'due south largest segment is facial care, estimated at £two.166 billion in 2022. It has gained even more attention since the beginning of the pandemic, equally consumers focused more than on self-care. Namely, 30% of customers started using moisturiser more often in 2020.

3. The Great britain natural dazzler market place is expected to reach £208.6 million in 2022.

(Statista, Mordor Intelligence)

Natural cosmetics industry statistics show that the market is expected to continue growing at a 7.51% annual rate betwixt 2022 and 2026. The products are gaining popularity due to shoppers' increased concern with certain ingredients' environmental and health effects.

While 34% of customers adopt organic products, 44% buy them occasionally, with their choices differing from product to product.

four. The UK dazzler manufacture loses £2.9 billion a year past ignoring Black, Asian, and multi-indigenous consumers' needs.

(Professional Dazzler)

According to The Black Pound Study 2022: A Study of the Multi-Ethnic Consumer, 59% of Black, Asian and multi-ethnic customers written report they're more likely to buy brands with inclusive product ranges. However, they also report that there however aren't enough options bachelor.

5. 73.nine% of Uk households bought Colgate products.

(Statista)

Health and dazzler industry statistics for the United kingdom show Colgate was the brand with the highest penetration rate in the country and the globe in 2020 when the last research was washed. Information technology was followed past Nivea at 61.iv%, and Dove, with 57.6% of Britain households.

6. Concluding twelvemonth, the about popular health and dazzler brand in the Britain was Dettol.

(Statista)

Dazzler industry statistics for 2021 show in the Great britain, the hygiene brand Dettol is the most popular choice, with 84% of respondents having a favourable opinion of its products. Oral-B, Colgate, and Boots are also amid the virtually commonly chosen brands.

Global Beauty Industry Statistics for 2021

7. The 2022 global dazzler industry marketplace size is £395.7 billion.

(Statista)

This ways that the average person will spend £51.98 on cosmetics and personal care this year. When it comes to the industry'south future, stats show the beauty manufacture's worth is expected to grow by iii.76% per year between 2022 and 2026.

8. Ecommerce will account for 25.4% of the global dazzler and personal care market sales in 2022.

(Statista, L'Oreal)

Dazzler industry statistics show that online sales increased by around 40% globally in 2020. The trend continued in 2021, and with the UK being the i of the largest ecommerce markets in the earth, it'southward not surprising that 40.five% of all beauty and personal care sales in the UK are expected to happen online. According to the latest ecommerce data, the rise has been evident in all industries.

9. The global fragrance industry will be worth $47.ix billion in 2022.

(Statista)

Perfume industry statistics prove that the fragrance market place is constantly growing. In 2021, its worth was estimated at $46.v billion. The sector likewise includes deodorant and other fragrances.

ten. The prestige cosmetics and fragrances marketplace will reach £57.4 billion in 2022.

(Statista)

The prestige fragrance and cosmetic industry growth is estimated at five.18% annually betwixt 2022 and 2025. Because of the increasing need for self-care in times of crunch, luxury shopping has evolved.

Pilus Care Manufacture Statistics

11. The global hair intendance marketplace will be worth $97.38 billion in 2022.

(Statista)

In 2021, the hair care marketplace was estimated at $94.92 billion. Although it experienced a slight dip that year, it's expected to achieve $105.14 billion by 2028. When it comes to Europe, cosmetics industry statistics predict its hair care market will reach $21.59 billion this yr.

12. The global shampoo market place will reach $39.2 billion by 2027.

(Globe Newswire, Grand View Inquiry)

According to the latest available stats, the global shampoo market place was worth $35.i billion (2020). Until 2027, the market is expected to abound at a CAGR of 1.6%. The global improvement in living weather condition will drive the demand for the product in full general. Similarly, solid shampoo will become more popular due to its reduced environmental touch on.

13. The dry shampoo market is estimated at approximately $two.58 billion in 2022.

(Statista)

Dry shampoo is increasing in popularity due to people's lifestyles becoming more hectic and the ascension demand for waterless products. Consequently, the marketplace is estimated to reach $3.5 billion by 2027.

14. Hair colour manufacture statistics show that colourants make up nineteen.94% of the hair care industry.

(Fortune Business Insights, Mordor Intelligence)

After shampoo, hair dyes are the next largest segment in the hair care industry. Every bit more young people dye their pilus, the global market is expected to keep growing. In Europe, the industry is projected to expand at a 4.1% charge per unit, as almost 70% of women and 10% of men use such products.

15. Black consumers spend 13 times more on hair extensions than White consumers.

(Forbes)

Black beauty manufacture statistics as well evidence that Blackness consumers spend much more on hair care in general than Whites. Even so, the market's response is still underwhelming, as customers are still not finding the right product.

Skincare Industry Statistics

16. Skincare products accounted for 42% of the corrective market in 2020.

(L'Oreal)

Skincare products take the largest market share of all dazzler industry segments. It's followed by pilus care at 22% and makeup at 16%. Hygiene and fragrances come side by side, with equal shares of ten%.

17. The global skincare market place size is estimated at £107.46 billion in 2022.

(Statista)

Skincare market place statistics prove that the market is expected to abound at a 4.18% rate, particularly equally more than and more younger consumers employ such products. Information technology will further focus more on natural products, underskin care and skinimalism.

xviii. In 2022, the largest global skincare marketplace is the US.

(Statista)

This year, the Us volition bring in £14.03 billion in acquirement, accounting for 24% of the world's skincare market. It is closely followed past Japan, with £xiii.56 billion. China comes in third with £xi.69 billion.

Makeup Manufacture Statistics

19. The global makeup market was estimated at $42.7 billion in 2020.

(Business Wire)

Every bit the makeup manufacture recovers after the pandemic in 2021, it's expected to go on growing by 2026. A beauty industry study states that foundation is the most popular production.

20. Makeup sales fell by 40% in 2020 compared to 2019.

(NPD)

Makeup sales statistics portray a sharp drib in 2020. For example, lip makeup sales barbarous by a dramatic 50%. Shoppers had fewer reasons to purchase such products, with stay-at-abode orders and focusing on skincare rather than makeup.

21. The global lips cosmetic market revenue will reach £13.79 billion in 2022.

(Statista)

Dazzler manufacture statistics for 2022 evidence that the average spend per capita on lip cosmetics in 2022 will exist £1.81. In the Uk, the boilerplate person will spend £iv.fourteen on lip cosmetics. At the aforementioned time the lip cosmetics market in the UK will reach £283 one thousand thousand.

22. Sales of makeup products returned to 78% of their 2019 levels in May 2021.

(NPD)

In 2020, 60% of makeup users said they were wearing less makeup than earlier the pandemic. Every bit the situation gradually improved, with Covid-19 affecting the beauty industry less in 2021, the market place recovered somewhat. Interestingly plenty, only 61% of consumers say they would render to their pre-pandemic makeup-wearing habits once the crisis is over.

Beauty Advertising Statistics

23. The beauty industry's digital advertisement spending increased past two.8% in 2020.

(Brand Disinterestedness)

On average, beauty brands spent 34.1% of their budgets on digital advertising in 2020. That is significantly less than the 53.1% typical for the market in general. Beauty brands spent 42.2% of their budgets on television advertising or i.6 times more than brands in general.

A beauty industry assay reports that 18.iii% of advertizement budgets went to magazines, which is four.3 times more compared to other brands. All in all, beauty brands are expected to speed up their implementation of digital advertising. In 2020, they made a notable two.8% footstep towards this goal.

24. In 2022, the beauty industry will spend $7.vii billion on advertising.

(Statista)

Each year, the beauty manufacture spends more than on advertising. For comparing, in 2021, the beauty and personal luxury manufacture spent around $7.5 billion.

New Trends in the Cosmetic Industry

25. In 2020, the most popular brands in Europe were Nivea, Colgate, and Dove.

(Statista)

Consumer accomplish points determine the number of households that bought the product and the frequency of purchase. Health and beauty industry statistics show that Nivea is immensely popular amidst European consumers.

The latest stats evidence the German language make reached 546 one thousand thousand consumers. Colgate followed with 465 million and Dove, with 305 million.

26. 51% of the dazzler brands volition implement digital strategies to adapt to the new 'phygital' reality.

(Euromonitor, L'Oreal, Olay)

The near frequently mentioned technical innovation is the virtual attempt-on. The pandemic encouraged retailers to introduce information technology, and 20% of US retailers currently wish to implement it. Before the pandemic, only 8% of retailers said the same.
Another instance of beauty industry business concern trends we tin can await presently is Olay's Skin Counselor App. The AI-powered app helps consumers understand their skin blazon and potential problem areas and suggests solutions.

27. Consumers increasingly seek out sustainable beauty products.

(PowerReviews)

This is true across all generations, merely more than so among the younger consumer bases. A noteworthy 86% of Gen Z and lxxx% of Millennials list sustainability equally a significant shopping factor.

28. Globally, waterless cosmetics sales are expected to grow at a 13.3% rate between 2021 and 2031.

(Future Market Insights)

Hair and beauty industry statistics for the United kingdom prove that waterless cosmetics are here to stay. The sales of products, such equally shampoo bars and balms, are expected to grow at a 4.six% charge per unit. The appeal of waterless cosmetics is that they're more concentrated, last longer, and ofttimes don't require plastic or whatever packaging at all.

29. 45% of consumers find new beauty buy inspiration on social media.

(PowerReviews)

The younger the base of operations, the more than influential social media becomes. 52% of Millennials and 63% of Gen Z employ social media to discover new products. Beauty manufacture statistics bear witness 56% of consumers say the influencers they follow touch their choice.

The presence of beauty brands on social media is essential. For example, people in the Uk spend around 53 minutes a day just on Instagram.

thirty. Yuya is the nigh popular dazzler content creator on YouTube, with 24.8 meg subscribers.

(Statista, Fifty'Oreal)

Just in 2018, dazzler content on YouTube had a mesmerising 169 billion views. Social media is proving to exist essential and not only for marketing purposes. Beauty tutorials and live streaming played a decisive role in preserving the dazzler industry during the pandemic.

For instance, 70% of millennials watched an online tutorial terminal year, paving the way for social commerce to rule the beauty industry'south future.

Conclusion

Beauty industry statistics show that 2021 was a yr of recovery and accommodation for the manufacture. The changes that accelerated final twelvemonth are expected to accept root and become more than ingrained in our beauty shopping habits.

For example, social commerce is already indispensable, and beauty brands encompass AI, virtual endeavor-on, and ecommerce more than always. At the same time, ecology concerns are driving new trends, and the industry in 2022 is trying to accommodate to a new reality that is more than digital, more sustainable and more transparent.

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